Wednesday, February 9, 2011

Bowled Over

Those who know me know that I am a commercial nut. I love talking about them, analyzing them and ripping on them. So it should come as no surprise that the Superbowl is quite a day for me. It’s a day dedicated to the advertising industry. And the NFL. If the Giants aren’t in it, I am firmly planted to my seat during the ads and getting food and using the bathroom during the game. So it came as a huge blow that I had a wedding this past Sunday Night, and unable to watch much of the game and my beloved commercials.

Finally, last night I had the opportunity to sit down and see the 30-second works of art. I saw all of the highly-rated commercials, like the Darth Vader Kid and the Doritos Dog; the ones that everyone at work was talking about the next day. But I have to tell you, my hands-down winner of the evening was Motorola with their slap in the face to Apple with this ad:

For those of you who don’t know why this is a major slap in the face, let me lay it out there for you.

Firstly, for years, Apple has been trying to play the underdog card against Microsoft. It’s always been a bit whiny to me (kinda like the Red Sox whining about being unable to spend like the Yankees). Motorola now points out how EVERYONE uses Apple products (Mac, iPod, iPad, iPhone, etc.) and they are now what they claimed to be fighting all these years.

However, the more amazing part of this dig on Apple is the resemblance this commercial has to Apple’s own 1984 (no coincidence) commercial, which after the Mean Joe Green Coca Cola spot, may be the most famous Superbowl commercial of all time:

So while Verizon used the iPhone to rip AT&T, Motorola had the hands down best spin on a product this year. Apple has become the company that they have always vowed to hate. It is time we rise up against the evil empire that is Apple and make the switch back over to everything PC. For now, I am the only one who owns a Zune.

Side Note

Every year people go away from the Superbowl thinking that the previous year had better commercials. I distinctly remember thinking the opposite of that last year. This year it is true. Looking forward to better ones next year.

Jughead’s Hat’s Top 10 Superbowl Commercials (2011)

10) Bridgestone - Carma

9) Doritos - House Sitting

8) CarMax Gas Station

7) - Go First

6) Verizon iPhone

5) Pepsi Max - First Date

4) NFL - Superbowl Celebration

3) Doritos - Pug Attack

2) Volkswagen - The Force

1) Motorola - Empower the People


  1. So... your "hands-down winner" came in 2nd?

    Pug attack was lame/predictable - the room all predicted it as it was happening. VW, Motorola, NFL, Verizon were all definitely up there, and Bridgestone, PepsiMax, Doritos, CarMax you listed were funny.

    Others I thought were decent: Detroit/Chrysler (didn't like first time, liked when I saw it again yesterday - I think it's better not during the SB), GroupOn/Tibet (part of a series they're doing of sacrilegious ads), and Snickers.

    All in all, a lot of decent ads, very few bad ones, but not too many WOW that was awesome ones. Much better than recent years.

  2. You are right, Ezzie. I am switching it.

  3. Jughead's Hat said...

    You are right, Ezzie.

    Sounds familiar. ;)

  4. Chrysler's imported from Detroit was the most sentimental.
    Now if only they had a quality product...
    Also I just don't see Eminem in a Chrysler - He seems more like a pimped out ExCalade kind of guy.

  5. Yeah. I sat down to watch the commercials today and after a dozen I began to wonder why I was even sitting there. Not much special. Though I agree, the Motorola was great.

    Also: had a pretty strong showing overall. I liked the talking cars best of theirs. :-D

  6. @Jughead's Hat: Did you make a שהחינו when you typed "You are right, Ezzie"?